According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, 79 percent of respondents stated that they were willing to pay more for sustainable and environmentally-friendly products. The same survey also revealed that making such products more affordable would encourage them to adopt more sustainable consumption practices.
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. (2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to Pay More for Sustainable Goods and Environmentally-friendly Products in Indonesia as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight, Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 Statista, https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/ (last visited November 10, 2024)
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
